Category Archives: Restaurant

Factors to Consider When Choosing Restaurants in NJ

Whether you are living in New Jersey, or you are planning to spend a vacation or holiday in NJ with your friends and family, the very first thing that you would want to try is the food. Thus, it is very important that you must be aware of the most reliable and great dining restaurants in this state. Now, the best thing that you can do is to look for reliable reviews so that choosing the best restaurants in NJ will be easy for you.

There are more than 23,000 restaurants that can be found in New Jersey, so there are actually a number of options to choose from. However, since there are so many restaurants available, choosing the best one can be a very challenging task for you. Now, even with so many restaurants to find, approximately there are 80% of new restaurants to fail within 3 years. This is the very reason why more and more restaurant diners find it really hard when it comes to picking out the best restaurant to dine in.

Selecting the perfect dining restaurant would be much easier and simpler when you are equipped with the knowledge of knowing different factor that needs to be considered. Here are the following things that you must be aware of:

1. Do a thorough research and find out the opinions, ideas as well as the experiences of the dining customers. Go on a search for serious restaurant diners and enthusiasts. It would be best as well if you can find professional restaurant critics as these people can usually be seen eating at various restaurants in order to determine the success and performance of a restaurant.

2. Access the Internet and start with your research there. Probably the easiest and most convenient manner of finding the best restaurant in New Jersey is by searching over the web. You can definitely find so many reviews from customers, which could aid you in finding the most reliable and best restaurant. Just be mindful of weighing both the positive and negative reviews of customers.

3. Be also aware of out-of-date restaurant reviews that have not been changed since the last owners, executive chefs, and wait staffs were there that provides their reviews valueless.

4. A lot of restaurant owners claim that they do not take much stock with regards to restaurant reviews. Yet, they are quick enough to put up boards at the entrance of their food establishments that give out well-disposed commentary coming from various restaurant critics, or even post these reviews on their own website. It is also vital for you to carefully note or list down the date on these reviews as well as to check for executive owners and restaurant chefs who are no longer working there.

The best restaurants found in New Jersey basically stand apart from the group of other restaurants out there and they are being judged accordingly to the quality of food they offer, their level of service, the ambiance as well as all of the amenities included. All of these are extremely essential when you want to go through a dining experience that differentiates a top of the class restaurant away from the rest of the crowd.

Restaurant Marketing – Walk In or Walk on By

Restaurant Marketing – The decision to become a customer from a passer-by.

When you look at most restaurants, what do you see?

Think about this – are your competitors making more of opportunities out there than you are?

When you have a half hour spare, take a stroll around a busy area that has several restaurants. Forget that you are a restaurateur and put yourself in the shoes of a customer. Look through the eyes of a customer and imagine that you are looking for somewhere to eat. Take some paper with you and make notes,

in fact makes two lists. The first list will be about what you found attractive in each of the places you see. The second list will be about the things that put you off each of the restaurants you came across and what caused you to dismiss it from your list of choices.

Take a moment to analyze several points regarding the outside area of the restaurants.

Are the windows clean?

Is there garbage or dirt on or around the sidewalk outside the restaurant?

If there are tables and chairs outside the restaurant, are they clean and inviting?

These are the things that may or may not have been picked up by you consciously, but unconsciously they will definitely have been noticed and registered in your brain. What’s more your brain would have received a signal to either investigate further or bypass this establishment. The point here is that we don’t always consciously know why we ‘don’t fancy eating there’ and yet we have formed that opinion from somewhere.

Notice other things like:

Is there an A board outside?

If so, does it tell us something worthwhile, interesting or enticing?

Will what the a board says have a positive effect on you entering this restaurant?

Or are you indifferent to the message?

Does this restaurant display a menu/price list outside, that gives passers-by an idea of what to expect?

What does the menu say to you, note the layout, design and attractiveness of the menu as well as the contents.

Are there posters in the window?

Do they entice you to want to try this particular experience?

Does the restaurant look interesting?

What is the lighting like, the decor and furniture?

Are you drawn to it like a magnet or repulsed like a bad smell?

These things and more are all the characteristics of a restaurant that will get new customers through your doors or not.

Now, go back to your restaurant and check it out with new eyes, would you walk into your establishment, if you were a passer-by on the lookout for somewhere to eat?

Remember this, if they walk in your door, they have already made a buying decision. It’s not like an ordinary store, these are not browsers! For them not to buy now means you have to somehow screw it up!

Now it’s up to you to delight or disappoint them with your service and your offering. Delight them and you may have a quality repeat customer. Disappoint them, they will not come back and they will probably decide to tell 100,000 other potential customers on Social Media platforms, like their Facebook page or their twitter page.

If you want to master the art of reaching out to the passer-by and drawing them through your door, then check out what you are currently offering and see if you can improve upon it. Don’t waste time, do this now, because all the time you wait, more people are just walking on by!